October 30, 2020
For years and years, first with my father, then with my wife, I would come to Indianapolis for Indy 500s and then Brickyards. No trip was ever complete without going to St. Elmo’s. Their cocktail sauce has become a staple in our home. Grabbing a bottle this week, I noticed two small green words on the label: “World Famous.” I don’t doubt it The stuff is incredible. When you put the words, “World Famous” on your label, it better be. When you put the words, “World Famous” on your label, you better act like it.
And that’s the point for the week.
Whether St. Elmo’s cocktail sauce is world famous or America famous or Indiana famous doesn’t matter as much as they believe they are world famous. See, they put it right on the bottle. Because they do, it changes how they think about who they are and the kind of product they deliver. We are world famous y’all. Get ready for something spectacular.
Contrast that way of thinking with someone not so special. We’re not famous, y’all…we’re nobodies…get ready for something mediocre.
To me, life is a self fulfilling prophecy. St. Elmo’s is world famous because they believe they are world famous. Because they wake up every day intent on being world famous, they are, and it’s reflected in the product they put out each and every day.
This company is world famous.
Without a doubt there are people from all around the world who have heard of us. By that definition, we are world famous. We should act like it.
Everything we do, every decision we make, every person we hire, every dollar we spend and every word that comes out of our mouths should come from a place where being world famous is top of mind.
Before doing anything. Before making any decision. Before making any hire. Before spending a thin dime. Before uttering a syllable. We should ask ourselves, will what I’m about to do add to the goal of making this company world famous?
Remember, we already are. We should act like it.
We should put it on our invoices. On our trucks. On our uniforms. On our business cards. “World Famous Truck Service & Maintenance.”
How would you act then?
I want to challenge you to act like you’re world famous. Because you are. Act like everything you do has to be done in such a way as to maintain that fame. Because it does.
When we all choose to behave like we are world famous (because we are), something astounding will happen. Mediocrity, indifference, slow pace, missed steps, or poor attitudes will never be tolerated ever again. Because there’s no room for any of that on world famous teams. There’s only room for outright excellence, an obsession with safety, a fascination with speed, and an absolute dedication to exceeding the customer’s expectations every single time. Because that’s what being world famous is all about.
So act like you’re world famous (because you are).
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